In this environment we do not see competitors, we see potential partners and avenues for partners. New ideas, technology and a low cost environment attracts partners, and partners generate volume which in turn reduces the costs of business, providing a mutual benefit to the client and the service or product provider.
Abana helps you capitalise on untapped marketing opportunities that exist in Portugal.
We do this by partnering with organisations, whereby we can employ our resources and local knowledge specialising in the marketing of products and services. These organisations are “business partners”.
Finding the right business partner is the most important step for success. Abana provides expertise in strategic planning, marketing, campaign and program analysis, and product development. We are dedicated to understanding our business partners and working with them to develop products and services that deliver financial benefit.
Our partner product offerings include:
General insurance
Medical insurance
Life insurance
Foreign exchange delivery
Private banking
Real estate
International Tax advice
Legal advice
Trustee services
Marketing and Business Partners
Delivering superior results to business partners is the key to Abana success. Providing them with a new revenue stream, increasing their knowledge of their customers and acting as a strategic marketing partner are some of the ways in which Abana helps our business partners achieve their business goals. Abana has strategic alliances with insurance companies, telemarketing agencies, data processors, printers and other key suppliers. We source the right suppliers to produce and provide quality products and dependable services for our business partners and their customers.
Every partnership needs to have a plan to be successful. We work with our business partners to understand their business goals, customers and the competitive environment in which they operate. Once accomplished, Abana will create a marketing plan that will maximise a business partner’s potential.
The benefits to partnering with Abana include:
Risk-free revenue stream
Increased customer loyalty and retention
Unique, customized products and services
Enhanced knowledge of customer’s behaviour
Market share growth
Customer and Products
Our Marketing and Analytics Team are proficient in examining our business partners’ data and designing effective product campaigns. By knowing the individual customer, the most relevant products can be designed and the most appropriate distribution channels can be selected. By working with our business partners, we use our marketing experience to develop niche offerings tailored to the business partner’s customers, offering a unique product at a competitive price.